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Delight Your Customers: A Quick Tutorial

Delight Your Customers: A Quick Tutorial

How well do you know your customers and overall market? If the answer is anything less than, “I know their wants, needs, and aspirations inside and out,” then you are missing a vital tool in creating a customer experience that will keep the cash register ringing.

The Ins and Outs of Selling and Closing

The Ins and Outs of Selling and Closing

Before you can close a deal—whether at the cash register of a music store or with a school district for a wholesale delivery of band instruments—you have to sell. And selling gets done in two ways, three if you count a hybrid version.

What Have You Done Today to Attract New Business?

What Have You Done Today to Attract New Business?

Competing for customers is tough enough in good times, but when existing and potential clients start pinching pennies in an era of stubborn inflation, it’s not only more difficult but increasingly important to win that battle every day.

SEO? SEM? SERP? What?

SEO? SEM? SERP? What?

SEO? There’s an infinite number of website and social media gurus who can explain all the ins and outs of it. Google provides hints about its search-engine algorithms, but it seems like it changes them every week.

Texting for Professionals

Texting for Professionals

Salespeople and marketers are always on the go. Days are booked from beginning to end with meetings—on site and off—calls to prospects and customers, analyzing data and compiling reports, and so on.