How well do you know your customers and overall market? If the answer is anything less than, “I know their wants, needs, and aspirations inside and out,” then you are missing a vital tool in creating a customer experience that will keep the cash register ringing.
Before you can close a deal—whether at the cash register of a music store or with a school district for a wholesale delivery of band instruments—you have to sell. And selling gets done in two ways, three if you count a hybrid version.
Good employees can make or break businesses and can in some sense be considered “internal” customers.
And that is the essence of a well told brand story: Get them excited and give them a reason.
Competing for customers is tough enough in good times, but when existing and potential clients start pinching pennies in an era of stubborn inflation, it’s not only more difficult but increasingly important to win that battle every day.
Seven tips to help you find your people.
More than 70% of Americans have at least one social media account, and more than half of them scroll through their feeds at least daily.
Adding video to your online marketing mix is an ideal tactic to create personal connections with an increasingly visually oriented market.
If you don’t have a program to strengthen and broaden your employees’ skills, you are leaving some serious benefits to your business on the table.
You Need Your Customers More Than They Need You
Taking better care of your customers.
Small business financing is a knotty problem, but not an impossible one if you take a few fundamental steps to get the ball rolling.
Business owners often say their employees are their most important asset, but do all of them treat their staffs like they really are valued and appreciated?
SEO? There’s an infinite number of website and social media gurus who can explain all the ins and outs of it. Google provides hints about its search-engine algorithms, but it seems like it changes them every week.
New successful retail music business owners, wholesale instrument parts entrepreneurs, and musicians stepping up to performing professionally use a business roadmap to make sure they are staying on course, on time, and on target.
The customer may not always be right, but the customer is always the customer.
Does Your Small Business Have a Website? If Not, Get One. Now.
Salespeople and marketers are always on the go. Days are booked from beginning to end with meetings—on site and off—calls to prospects and customers, analyzing data and compiling reports, and so on.
Many entrepreneurs believe overseeing their entire marketing goals on their own can lead to mistakes that can seriously affect a new company’s reputation.
We asked a panel of flutists to share the tips and techniques they used to make social work for them.