Competing for customers is tough enough in good times, but when existing and potential clients start pinching pennies in an era of stubborn inflation, it’s not only more difficult but increasingly important to win that battle every day.
Seven tips to help you find your people.
More than 70% of Americans have at least one social media account, and more than half of them scroll through their feeds at least daily.
Adding video to your online marketing mix is an ideal tactic to create personal connections with an increasingly visually oriented market.
If you don’t have a program to strengthen and broaden your employees’ skills, you are leaving some serious benefits to your business on the table.
You Need Your Customers More Than They Need You
Taking better care of your customers.
Small business financing is a knotty problem, but not an impossible one if you take a few fundamental steps to get the ball rolling.
Business owners often say their employees are their most important asset, but do all of them treat their staffs like they really are valued and appreciated?
SEO? There’s an infinite number of website and social media gurus who can explain all the ins and outs of it. Google provides hints about its search-engine algorithms, but it seems like it changes them every week.
New successful retail music business owners, wholesale instrument parts entrepreneurs, and musicians stepping up to performing professionally use a business roadmap to make sure they are staying on course, on time, and on target.
The customer may not always be right, but the customer is always the customer.
Does Your Small Business Have a Website? If Not, Get One. Now.
Salespeople and marketers are always on the go. Days are booked from beginning to end with meetings—on site and off—calls to prospects and customers, analyzing data and compiling reports, and so on.
Many entrepreneurs believe overseeing their entire marketing goals on their own can lead to mistakes that can seriously affect a new company’s reputation.
We asked a panel of flutists to share the tips and techniques they used to make social work for them.
Whether you’re a casual fan or a diehard devotee who lives and breathes music, an artist looking for proven tips to break in and move up, or an industry insider who needs to keep track of what’s hot and what’s not, here are some blogs that our team and our business partners recommend.
Just like anything else about running a small business, you can work hard at marketing it, or you can work smart.
Your Online Reputation is Your Brand—Protect It!
As businesses of all size come to rely more heavily on digital operations, information technology is becoming the backbone of everything from human resources recruiting and retention to marketing and customer service.