by Lisa Canning | Sep 12, 2023 | Music Business Marketing
When people think about your business—whether you own a music shop, repair instruments, or perform—what’s the first thing you want to come to mind? That, roughly speaking, is your brand identity. More specifically, a brand is an intangible marketing concept that helps...
by Lisa Canning | Aug 14, 2023 | Music Business Practices
Competing for customers is tough enough in good times, but when existing and potential clients start pinching pennies in an era of stubborn inflation, it’s not only more difficult but increasingly important to win that battle every day. One thing you’ll absolutely...
by Lisa Canning | Jul 17, 2023 | Music Employee Management
Talent is certainly part of the equation for success, but for most people not named W.A. Mozart it only goes so far. Breaking through in the music business takes hard work, years of practice, perseverance, and the grit to stick with it during the starving artist...
by Lisa Canning | Jun 12, 2023 | Music Business Marketing
More than 70% of Americans have at least one social media account, and more than half of them scroll through their feeds at least daily. With numbers like those, is there any wonder why social has become an integral part of marketing plans for companies ranging in...
by Lisa Canning | May 22, 2023 | Music Business Marketing
Adding video to your online marketing mix is an ideal tactic to create personal connections with an increasingly visually oriented market. Savvy marketers use the medium for product and service how-to demos and to tell brand stories that build trust and credibility....
