by Michael Kuczkowski | Feb 20, 2023 | Music Business Marketing
SEO? There’s an infinite number of website and social media gurus who can explain all the ins and outs of it. Google provides hints about its search-engine algorithms, but it seems like it changes them every week. SEO means search engine optimization, a must-have...
by Michael Kuczkowski | Feb 6, 2023 | Music Business Practices
If you don’t know where you are going, you will never get there. That is the value of a business roadmap. New successful retail music business owners, wholesale instrument parts entrepreneurs, and musicians stepping up to performing professionally use them to make...
by Michael Kuczkowski | Jan 23, 2023 | Music Business Practices
The customer may not always be right, but the customer is always the customer. That tidbit of business reality means, simply, that keeping the customers happy—even the cranky, demanding ones—is the foundation of success. Customers complicate everything. Keeping the...
by Michael Kuczkowski | Jan 9, 2023 | Music Business Marketing
Small businesses without a website, even those with a booming social media presence, might as well be invisible. Aside from that fact that owners must have their businesses where people can find them when they’re ready to shop, there are six good reasons why you need...
by Michael Kuczkowski | Dec 19, 2022 | Music Business Practices
Salespeople and marketers are always on the go. Days are booked from beginning to end with meetings—on site and off—calls to prospects and customers, analyzing data and compiling reports, and so on. In the midst of all of that, texting is a simple and quick way to...
