by Lisa Canning | May 22, 2023 | Music Business Marketing
Adding video to your online marketing mix is an ideal tactic to create personal connections with an increasingly visually oriented market. Savvy marketers use the medium for product and service how-to demos and to tell brand stories that build trust and credibility....
by Lisa Canning | May 8, 2023 | Music Employee Management
If you don’t have a program to strengthen and broaden your employees’ skills, you are leaving some serious benefits to your business on the table. First and foremost, training has the potential to turn good employees into great ones and reduce worker churn. In the...
by Lisa Canning | Apr 17, 2023 | Music Business Practices
That sounds like a no-brainer, but when was the last time you thought about the customer experience (CX) in those terms? The top level is obvious. You need customers to generate revenue and profit. That’s Business Survival 101. And if their experience does not meet...
by Lisa Canning | Apr 3, 2023 | Music Business Practices
Business owners’ first inclination in a difficult economy is to cut costs, which is always the right idea, good times and bad. But there is an equally effective strategy for a downturn. And chances are it will just keep you afloat but actually help you do well now and...
by Lisa Canning | Mar 20, 2023 | Music Business Practices
It’s a topic that keeps budding entrepreneurs and experienced business owners alike awake at night. Financing is complicated. Lack of knowledge about its concepts and regulations adds to the confusion. There is the risk and uncertainty of not knowing what the...
by Lisa Canning | Mar 6, 2023 | Music Employee Management
Business owners often say their employees are their most important asset, but do all of them treat their staffs like they really are valued and appreciated? Those who “walk the walk and don’t just talk the talk” implement programs and policies to ensure top...
by Michael Kuczkowski | Feb 20, 2023 | Music Business Marketing
SEO? There’s an infinite number of website and social media gurus who can explain all the ins and outs of it. Google provides hints about its search-engine algorithms, but it seems like it changes them every week. SEO means search engine optimization, a must-have...
by Michael Kuczkowski | Feb 6, 2023 | Music Business Practices
If you don’t know where you are going, you will never get there. That is the value of a business roadmap. New successful retail music business owners, wholesale instrument parts entrepreneurs, and musicians stepping up to performing professionally use them to make...
by Michael Kuczkowski | Jan 23, 2023 | Music Business Practices
The customer may not always be right, but the customer is always the customer. That tidbit of business reality means, simply, that keeping the customers happy—even the cranky, demanding ones—is the foundation of success. Customers complicate everything. Keeping the...
by Michael Kuczkowski | Jan 9, 2023 | Music Business Marketing
Small businesses without a website, even those with a booming social media presence, might as well be invisible. Aside from that fact that owners must have their businesses where people can find them when they’re ready to shop, there are six good reasons why you need...
