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SEO? SEM? SERP? What?

SEO? SEM? SERP? What?

SEO? There’s an infinite number of website and social media gurus who can explain all the ins and outs of it. Google provides hints about its search-engine algorithms, but it seems like it changes them every week. SEO means search engine optimization, a must-have...
Why Customer Service Is Job 1

Why Customer Service Is Job 1

The customer may not always be right, but the customer is always the customer. That tidbit of business reality means, simply, that keeping the customers happy—even the cranky, demanding ones—is the foundation of success. Customers complicate everything. Keeping the...