by Michael Kuczkowski | Feb 20, 2023 | Music Business Marketing
SEO? There’s an infinite number of website and social media gurus who can explain all the ins and outs of it. Google provides hints about its search-engine algorithms, but it seems like it changes them every week. SEO means search engine optimization, a must-have...
by Michael Kuczkowski | Feb 6, 2023 | Music Business Practices
If you don’t know where you are going, you will never get there. That is the value of a business roadmap. New successful retail music business owners, wholesale instrument parts entrepreneurs, and musicians stepping up to performing professionally use them to make...
by Michael Kuczkowski | Jan 23, 2023 | Music Business Practices
The customer may not always be right, but the customer is always the customer. That tidbit of business reality means, simply, that keeping the customers happy—even the cranky, demanding ones—is the foundation of success. Customers complicate everything. Keeping the...
by Michael Kuczkowski | Jan 9, 2023 | Music Business Marketing
Small businesses without a website, even those with a booming social media presence, might as well be invisible. Aside from that fact that owners must have their businesses where people can find them when they’re ready to shop, there are six good reasons why you need...
by Michael Kuczkowski | Dec 19, 2022 | Music Business Practices
Salespeople and marketers are always on the go. Days are booked from beginning to end with meetings—on site and off—calls to prospects and customers, analyzing data and compiling reports, and so on. In the midst of all of that, texting is a simple and quick way to...
by Michael Kuczkowski | Dec 5, 2022 | Music Business Marketing
Many entrepreneurs believe overseeing their entire marketing goals on their own can lead to mistakes that can seriously affect a new company’s reputation. We have identified nine marketing mistakes that new business owners can avoid. We guide entrepreneurs on...
by Michael Kuczkowski | Nov 7, 2022 | Music Business Marketing
So many choices, so little time. There’s Facebook, Twitter, Instagram, SnapChat, TikTok, Pintrest, WhatsApp, and all the new hottest things that come online every month. Who has time to mess with all of that, right? Better question, why fiddle with it? Second thing...
by Michael Kuczkowski | Oct 24, 2022 | Music Business Marketing
Whether you’re a casual fan or a diehard devotee who lives and breathes music, an artist looking for proven tips to break in and move up, or an industry insider who needs to keep track of what’s hot and what’s not, here are some blogs that our team and our business...
by Michael Kuczkowski | Oct 11, 2022 | Music Business Marketing
Just like anything else about running a small business, you can work hard at marketing it, or you can work smart. The first means a lot of time and work, sometimes chasing your tail, and who knows what kind of return on investment you’ll realize? The second makes...
by Michael Kuczkowski | Sep 20, 2022 | Music Business Marketing
As an entrepreneur, you are your brand—an intangible marketing concept that shapes people’s perceptions of individual’s, companies’, and products’ reputations. As such, it ranks among your most important assets. Your online presence is an extension of your brand and...
