by Lisa Canning | Sep 12, 2023 | Music Business Marketing
When people think about your business—whether you own a music shop, repair instruments, or perform—what’s the first thing you want to come to mind? That, roughly speaking, is your brand identity. More specifically, a brand is an intangible marketing concept that helps...
by Lisa Canning | Jun 12, 2023 | Music Business Marketing
More than 70% of Americans have at least one social media account, and more than half of them scroll through their feeds at least daily. With numbers like those, is there any wonder why social has become an integral part of marketing plans for companies ranging in...
by Lisa Canning | May 22, 2023 | Music Business Marketing
Adding video to your online marketing mix is an ideal tactic to create personal connections with an increasingly visually oriented market. Savvy marketers use the medium for product and service how-to demos and to tell brand stories that build trust and credibility....
by Michael Kuczkowski | Feb 20, 2023 | Music Business Marketing
SEO? There’s an infinite number of website and social media gurus who can explain all the ins and outs of it. Google provides hints about its search-engine algorithms, but it seems like it changes them every week. SEO means search engine optimization, a must-have...
by Michael Kuczkowski | Jan 9, 2023 | Music Business Marketing
Small businesses without a website, even those with a booming social media presence, might as well be invisible. Aside from that fact that owners must have their businesses where people can find them when they’re ready to shop, there are six good reasons why you need...
by Michael Kuczkowski | Dec 5, 2022 | Music Business Marketing
Many entrepreneurs believe overseeing their entire marketing goals on their own can lead to mistakes that can seriously affect a new company’s reputation. We have identified nine marketing mistakes that new business owners can avoid. We guide entrepreneurs on...
