by Michael Kuczkowski | Oct 11, 2022 | Music Business Marketing
Just like anything else about running a small business, you can work hard at marketing it, or you can work smart. The first means a lot of time and work, sometimes chasing your tail, and who knows what kind of return on investment you’ll realize? The second makes...
by Michael Kuczkowski | Sep 20, 2022 | Music Business Marketing
As an entrepreneur, you are your brand—an intangible marketing concept that shapes people’s perceptions of individual’s, companies’, and products’ reputations. As such, it ranks among your most important assets. Your online presence is an extension of your brand and...
by Michael Kuczkowski | Aug 30, 2022 | Music Business Marketing
Guest posting is a great way to build links that drive website visibility, but the gurus of content marketing land have different opinions when asked if the strategy helps with search engine results. Aaron Agius, a content creator, starts his guest post at Content...
by Michael Kuczkowski | Aug 15, 2022 | Music Business Marketing
Marketing for small business owners can present many challenges. One facet that is most difficult is selecting pictures and visual elements that clients and customers will enjoy and resonate with. Visuals and imagery have the potential to be personal to any...
by Michael Kuczkowski | Jul 11, 2022 | Music Business Marketing
The amount of marketing and promotion-related material you encounter daily can easily overwhelm music store owners. Concentrating on the marketing initiatives that will benefit your company the most is crucial, giving you the greatest return on your investment time...
by Michael Kuczkowski | Jun 1, 2022 | Music Business Marketing
Social media can be a cesspool. This is especially true for musicians. But that doesn’t always have to be the case. This article will explain a new paradigm that can help you transform your social media experience from being a cesspool to your communal swimming pool....
