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Why Customer Service Is Job 1

Why Customer Service Is Job 1

The customer may not always be right, but the customer is always the customer. That tidbit of business reality means, simply, that keeping the customers happy—even the cranky, demanding ones—is the foundation of success. Customers complicate everything. Keeping the...
Texting for Professionals

Texting for Professionals

Salespeople and marketers are always on the go. Days are booked from beginning to end with meetings—on site and off—calls to prospects and customers, analyzing data and compiling reports, and so on. In the midst of all of that, texting is a simple and quick way to...