by Lisa Canning | Aug 14, 2023 | Music Business Practices
Competing for customers is tough enough in good times, but when existing and potential clients start pinching pennies in an era of stubborn inflation, it’s not only more difficult but increasingly important to win that battle every day. One thing you’ll absolutely...
by Lisa Canning | Apr 17, 2023 | Music Business Practices
That sounds like a no-brainer, but when was the last time you thought about the customer experience (CX) in those terms? The top level is obvious. You need customers to generate revenue and profit. That’s Business Survival 101. And if their experience does not meet...
by Lisa Canning | Apr 3, 2023 | Music Business Practices
Business owners’ first inclination in a difficult economy is to cut costs, which is always the right idea, good times and bad. But there is an equally effective strategy for a downturn. And chances are it will just keep you afloat but actually help you do well now and...
by Lisa Canning | Mar 20, 2023 | Music Business Practices
It’s a topic that keeps budding entrepreneurs and experienced business owners alike awake at night. Financing is complicated. Lack of knowledge about its concepts and regulations adds to the confusion. There is the risk and uncertainty of not knowing what the...
by Michael Kuczkowski | Feb 6, 2023 | Music Business Practices
If you don’t know where you are going, you will never get there. That is the value of a business roadmap. New successful retail music business owners, wholesale instrument parts entrepreneurs, and musicians stepping up to performing professionally use them to make...
by Michael Kuczkowski | Jan 23, 2023 | Music Business Practices
The customer may not always be right, but the customer is always the customer. That tidbit of business reality means, simply, that keeping the customers happy—even the cranky, demanding ones—is the foundation of success. Customers complicate everything. Keeping the...
