by Michael Kuczkowski | Jun 1, 2022 | Music Business Practices, Music Store Sales
If you’re like many of the music store owners we speak with every day, you’re probably looking for ways to stay relevant — and become an integral part of your community and customers’ lives. It may be easier than you think. We’ve checked with the music store owners in...
by Michael Kuczkowski | Jun 1, 2022 | Music Business Marketing, Music Business Practices, Music Store Sales
Is your music store getting the ratings and reviews it deserves? If your answer is NO, it’s probably because you’re not asking for them! Or you’re not requesting them the right way. Whether you’re bashful, forgetful, or afraid to ask, customers who love you want to...
by Michael Kuczkowski | Feb 8, 2022 | Music Business Marketing, Music Business Practices
Most music stores depend on Google for the success of their operations. If they rank high in local search, they get more traffic to their websites and people visiting their stores. If their rankings fall, so do their site visits, sales, and overall business results....
by Michael Kuczkowski | Feb 8, 2022 | Music Business Marketing, Music Business Practices
Getting a local music store to rank high on Google is more challenging than ever. In addition to other local music businesses, you’re competing with chains, online operations, resellers, Amazon, and more. According to Google, most people researching products and...
by Michael Kuczkowski | Feb 8, 2022 | Music Business Marketing, Music Business Practices, Music Store Sales
What do the stores Warby Parker, Apple, Williams-Sonoma, and Nike have in common? While this seems like a mix of different kinds of retailers, they all do one thing very well. They bring lots of customers through their doors, but don’t use overt product promotion to...
by Michael Kuczkowski | Feb 8, 2022 | Music Business Marketing, Music Business Practices
Instagram is usually thought of as the “visual” social media platform. It’s the reason so many music store owners don’t consider using it to promote their businesses. The truth: It’s a popular platform that millions of musicians interact with each and every day to...
