by Lisa Canning | Nov 13, 2023 | Music Store Sales
Before you can close a deal—whether at the cash register of a music store or with a school district for a wholesale delivery of band instruments—you have to sell. And selling gets done in two ways, three if you count a hybrid version. Inside sales are closed at the...
by Michael Kuczkowski | Jun 1, 2022 | Music Business Practices, Music Store Sales
If you’re like many of the music store owners we speak with every day, you’re probably looking for ways to stay relevant — and become an integral part of your community and customers’ lives. It may be easier than you think. We’ve checked with the music store owners in...
by Michael Kuczkowski | Jun 1, 2022 | Music Business Marketing, Music Business Practices, Music Store Sales
Is your music store getting the ratings and reviews it deserves? If your answer is NO, it’s probably because you’re not asking for them! Or you’re not requesting them the right way. Whether you’re bashful, forgetful, or afraid to ask, customers who love you want to...
by Michael Kuczkowski | Feb 8, 2022 | Music Business Marketing, Music Business Practices, Music Store Sales
What do the stores Warby Parker, Apple, Williams-Sonoma, and Nike have in common? While this seems like a mix of different kinds of retailers, they all do one thing very well. They bring lots of customers through their doors, but don’t use overt product promotion to...
by Michael Kuczkowski | Feb 8, 2022 | Music Business Practices, Music Store Sales
The music store business has been in flux for a long time now. Some shops are finding new ways to succeed, while others have been stuck in neutral for a long time. Music stores today are much like book shops a decade ago. Back then, online retailers, especially...
by Lisa Canning | Jul 19, 2021 | Music Store Sales
In 1825, French instrument maker Denis Buffet Auger sets up his workshop in Paris and became known for producing excellent 13-key clarinets. It was not until 1836 when his son, Jean-Louis Buffet marries Zoe Crampon and creates the Buffet Crampon name. Since its...
