Marketing 101 for Music Store Owners
The amount of marketing and promotion-related material you encounter daily can easily overwhelm music store owners.
5 Major Musician Social Media Problem And How to Fix Them.
Social media can be a cesspool. This is especially true for musicians.
8 Ways Music Stores Can Stay Relevant Today
If you’re like many of the music store owners we speak with every day, you’re probably looking for ways to stay relevant — and become an integral part of your community and customers’ lives.
Music Store Owners: Get More Five Star Ratings and Reviews
Is your music store getting the ratings and reviews it deserves? If your answer is NO, it’s probably because you’re not asking for them! Or you’re not requesting them the right way.
How Music Stores Can Prepare for Changes on Google in 2022
Most music stores depend on Google for the success of their operations. If they rank high in local search, they get more traffic to their websites and people visiting their stores. If their rankings fall, so do their site visits, sales, and overall business results.
7 Simple and Proven SEO Strategies That Will Help Customers Find Your Music Store Online
Getting a local music store to rank high on Google is more challenging than ever. In addition to other local music businesses, you’re competing with chains, online operations, resellers, Amazon, and more.
Critical Lessons Music Stores Can Learn from Warby Parker, Apple, Williams-Sonoma, and Nike
What do the stores Warby Parker, Apple, Williams-Sonoma, and Nike have in common?
Instagram for Music Stores? Use Its Power and Popularity to Grow Your Business!
Instagram is usually thought of as the “visual” social media platform. It’s the reason so many music store owners don’t consider using it to promote their businesses.
What Music Stores Must do to Succeed in 2022
The music store business has been in flux for a long time now. Some shops are finding new ways to succeed, while others have been stuck in neutral for a long time.
Top 10 Most Inspiring Businesswomen of Influence in 2021
We’ve been working hard the past couple of years to get our projects off the ground – so it gives us immense pleasure to see that all our efforts are being recognized and appreciated.
Selecting the Right Buffet-Crampon Clarinet- Part 2
If you are looking to learn more about the playing characteristics of Buffet-Crampon clarinets, you have come to the right blog post. As I mentioned in Part 1, it is helpful to think of Buffet Crampon clarinets fitting into one of two tracks: Models that are more open (Track 1) and Models that are more compact (Track 2).
Selecting the Right Buffet Clarinet- Part 1
When it comes to choosing the right Buffet-Crampon models of clarinets to try, Buffet does not make it very easy in their marketing literature to know the fundamental differences between their various models from a player’s perspective.
Let’s Build a Sharing Economy, Music Store Owner – You In?
When you think of what compromises a lush forest you know a thriving sharing economy has been built. Why? Because everything in it must be able to sustain itself and coexist comfortably to produce that kind of rich density.
Music Store Owner: Developing a Thriving Local Music Ecosystem Now
What would it take to help your local music community be even better than it is right now? What would it take to increase music participation and create greater musical mojo locally?
Buffet Clarinet Models and Prices 2021 to Grow Music Stores
In 1825, French instrument maker Denis Buffet Auger sets up his workshop in Paris and became known for producing excellent 13-key clarinets. It was not until 1836 when his son, Jean-Louis Buffet marries Zoe Crampon and creates the Buffet Crampon name.
The Care and Feeding of Woodwind Players and Their Instruments
As a music educator, learning how to care and nurture your woodwind musicians can feel a little bit like trying to decipher the meaning of morse code: Difficult to comprehend. Disjointed. Goes by way too fast to catch it all. Sound familiar?
Wood Clarinet Care and Preservation Tips for Music Store Owners
The clarinet is made from grenadilla wood (African Blackwood). It is a well-known type of wood famous for making instruments and furniture. This wood is extremely dense and oily when attached to the tree, and you need to take care and pay attention to how it reacts to changing temperatures after it has been cut, because the oil stops producing once it has. Constant temperature changes can have a negative impact on the wood and that’s why clarinetists need bore oil to protect the wood from cracking.
How to Fix Air Leaks on a Clarinet in a Music Store
Over time, as you play your clarinet, the mechanisms will shift slightly due to use. This is normal, but it can cause problems as you continue to play, particularly if something shifts far enough that it creates an air leak. When leaks happen, we tend to squeak or a note simply won’t come out at all, especially in the fundamental register (lower notes of the clarinet, without the register key). Thankfully, these small misalignments of keys, screws, etc. are fixable, often with minimal tools and materials. There are cases, however, where you’re likely to do more damage trying to fix something yourself and you should take it to a reputable repair person.
5 Flute Care & Maintenance Tips for Music Stores
The flute is one of the smallest instruments of the woodwind family, and like any instrument requires care and maintenance. Even though many musicians take the proper measures necessary to keep their instruments in good shape, sometimes accidents happen, as well as regular wear and tear, that do require a visit to the repair technician. It is important to teach care and maintenance to young students so that they can develop good habits early on that can prevent frequent trips to the repair shop. Check out this week’s tips on how to maintain and care for your flute.
The Value of Quality Repair for Music Store Owners
As a musician, why is that we spend most of our time taking lessons, practicing and rehearsing but learn very little about the mechanical aspects of our instrument? We play perfectly, or aspire to, but what would we do if a pad fell out on stage...